10 Principles Of Good Web Design

Almost all websites have some static content, as supporting assets such as images and style sheets are usually static, even on a website with highly dynamic pages. To source for and customize texts, shapes, colors and images needed for designing the sections and pages of your website, you’ll need certain apps and tools. With these tools, you can make the best designs without having to start from scratch.

  • They also use visual storytelling to explain how their tools work in the real world—turning complex tools (AI) and their product vision into an easily understandable experience for users.
  • Take advantage of our powerful blogging tools to share your story, post company news, or announce a product release.
  • What makes this website award-winning is how it balances diverse content types — programs, solutions, approaches, and collaborations — without overwhelming visitors.
  • You can gain interesting insights by evaluating the decisions made by Behance designers.
  • On personal computers and tablets, Shopify’s main CTA button is to the right of the form field.

Furthermore, if you find a designer whose work you like, you can save the design for future reference and follow their work to see other designs on their profile. Once you navigate to the “Web Design” tab on the homepage, you can filter results by color scheme, editing software, timeframe, and tags. Now that we’ve covered some IRL design inspiration sources, let’s cover the digital ones. SWISS airlines built an incredibly immersive site that tells the story of what it’s like to fly with them — and they did too great of a job to be ignored.
You can browse through thousands of unique and modern website designs created by top designers from around the world. You can message the designers to speak to them or even hire them if you like their work. Located in the Netherlands, this museum has created a website that uses a combination of digital design elements and its own exhibits. This mixture helps visitors understand what they’ll see, when they can see it, and where else they can get a taste of what this museum has to offer. Superlist’s interactive homepage displays various workplace items that dynamically move and shift as users scroll, enticing them to keep exploring the site while delivering a unique product experience. Take a look at these award-winning website design examples and consider how you could repurpose them to fit your users’ specific needs and reach your product goals.
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What makes this website award-winning is how it balances diverse content types — programs, solutions, approaches, and collaborations — without overwhelming visitors. The site puts interactivity at the center of its user experience — a wise choice if your goal is to get people to connect with your cause and convert into volunteers. This appetizing website is that of a Denmark chocolate maker Simply Chocolate. Its website uses a variety of colors (and creative product names) to promote each chocolate bar.

IBM’s engaging design offers visitors an immersive visual and auditory experience. Let’s check out some great examples of companies who put web design trends and techniques to good use in creating responsive sites. Freshbooks’ homepage design is clear and straightforward with minimal copy, a simple beige background, and strategic use of white space. Airbnb’s user-centric web design has helped them connect with more customers, bring in more bookings, and increase brand awareness. Airbnb’s homepage immediately greets users with the destination and date search form they came to find, guiding them to their logical next step in their customer journey.

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In every project when you are going to offer your visitors some service or tool, try to keep your user requirements minimal. The less action is required from users to test a service, the more likely a random visitor is to actually try it out. First-time visitors are willing to play with the service, not filling long web forms for an account they might never use in the future. Let users explore the site and discover your services without forcing them into sharing private data.
website design
Themes are pre-designed layouts to help you design your site, even as a beginner. To design a website that yields expected results, you’ll need to define what you want from it. Consider why you’re designing the website—who your audience is, and what you’re targeting.

On smaller mobile displays, it’s underneath, so it displays clearly and provides an intuitive experience for users scrolling downwards on touchscreen devices. This design is especially useful for websites offering a simple solution to complex user problems—such as SaaS companies. Start by defining clear navigation categories, using labels that highlight key use cases, so users will be more likely to explore your site and convert into paying customers. As well as helping users understand the unique selling proposition of the product, the Dropbox homepage clearly guides users on what to do next. Their homepage displays stunning graphics of rentals all over the world to create urgency and inspire users to book their Airbnbs and start traveling.

Not only does it help to reduce the cognitive load for the visitors, but it makes it possible to perceive the information presented on the screen. When a new visitor approaches a design layout, the first thing he/she tries to do is to scan the page and divide the content area into digestible pieces of information. Although the design itself is simple and intuitive, to understand what the page is about the user needs to search for the answer.
With Wix, it’s easy to choose a theme and seamlessly keep it coherent throughout your whole page. And of course, keep accessibility in mind, anyone coming to your site should be able to easily navigate and find what they are looking for. Now that you’re ready to design the perfect site—choose from our massive selection https://www.globalcloudteam.com/ of templates created by professional designers and customize it however you’d like. Add a dedicated welcome screen, choose from beautifully designed layouts and use built-in features to enhance your site on mobile. Use our blogging tools to target the right readers and enjoy sleek layouts and design customizations.
website design
Period.” Photos of couples exhibiting love and emotions bring a human element to a historically complex and scientific process. The Wix website builder offers a complete solution from enterprise-grade infrastructure and business features to advanced SEO and marketing tools–enabling anyone to create and grow online. When building a website you need to consider the aesthetic aspects but just as important is the site’s functionality and how to best achieve your business goals. A few key principles of design to keep in mind are prioritizing above the fold, your site’s visual hierarchy, visual cues and optimizing for all devices. Prioritizing above the fold means being sure to give your audience everything they need to understand your brand and take the desired action, in the very first fold. You should also be sure to organize your site’s hierarchy by giving crucial information higher in the page while taking SEO best practices into consideration.

Web Design Trends


Adapt great examples of web design to your users’ needs to create a dynamic website and a powerful UX. A well-designed home page builds trust, communicates value, and steers users toward their next steps by showcasing your product’s unique ability to solve their problems. If conventions are well-applied, users will be able to achieve a not-too-specific objective, even if they can’t understand a word of it.
website design
To help with navigation, Superlist includes a small button with an arrow icon to indicate that there’s more to see on the page. Once you scroll, unique animations, bright colors, and changing shapes engage users as they get to know the product. Superlist also includes playful, dynamic icons that communicate their brand identity—their loading icon is a thunderbolt filling up with a charge. Slack integrates its playful, empathetic brand values into its quirky and responsive design. For example, their navigation menu shrinks to a ‘hamburger icon’ on mobile,  with the search icon highlighted to facilitate intuitive user browsing. On personal computers and tablets, Shopify’s main CTA button is to the right of the form field.
Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn’t come pre-installed with most browsers, there’s a risk that the user will have neither the know-how nor the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience.

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